Two iconic brands, DIESEL and Coca-Cola have launched ‘The(Re)Collection’ — a beautifully crafted clothing collection partially made from recycled materials, including plastic bottles.

In India, the (Re)Collection is exclusively available at 11 Diesel stores with a retail price starting from Rs 6,000 to Rs 25,000. Diesel India will also be showcasing the capsule collection as a pop-up in major cities.

The range includes recycled materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of the Diesel casualwear aesthetic combined with Coca-Cola iconicity.

Creating beautiful fibres from plastic, this collaboration aims to raise awareness on the value of recycling with all pieces made with recycled PET fibres.

Commenting on the new partnership, Coca-Cola Company Vice President of Global Licensing & Retail Michelle Moorehead said: “Not only does The (Re)Collection generate awareness of the importance of recycling in a very approachable way – by showcasing beautiful fashions created from recycled materials – it’s also a collection that celebrates individuality.”