“All things being equal. They are not. AIDS is the leading cause of death among young women worldwide. Yet it is treatable. Every two minutes, a teenager is infected with HIV. Yet it is preventable. Today 500 babies will be born with HIV. Same thing tomorrow. And the next day. AIDS no longer has to be a death sentence. One pill a day. For just 20 cents can stop mothers from passing on the virus to their babies. #EndAids.”

The manifesto above comes from one of AirAsia’s global partners, (RED), a not-for-profit organisation based in the US, fighting for AIDS and HIV prevention around the world.

Signing an agreement with the organisation at the end of 2018, AirAsia wanted to bring awareness to its message across the ASEAN region and develop products and activations to help raise and contribute funds to (RED) and the Global Fund.

Using AirAsia’s reach and platform as an opportunity to raise funds for the cause, the company has dedicated the past year to designing key programmes; ensuring that all money raised goes towards supporting HIV/AIDS testing, counselling, treatment and prevention programmes.

AirAsia’s year-long campaign included five potentially life-saving projects.