RB aims to bring awareness around sexual wellbeing among different communities

RB aims to bring awareness around sexual wellbeing among different communities
RB, a consumer Health and Hygiene Company, under its flagship Dettol Banega Swasth India aims at bringing awareness around sexual wellbeing among children and the LGBTQ community with two collaboration programs.

The collaboration with ADRA, Love Matters and Itv foundation, is aimed at introducing a comprehensive sexual health curriculum for children. The program will reach out to 20,000,000 children above the age group of 10 years across 10,000 schools in seven North Eastern States of India.

The goal of this project is to provide lifesaving, critical information on SRHR (Sexual and Reproductive Health & Rights) that empowers adolescents, promotes healthy behaviour, encourages community engagement and inclusion, and helps adolescents develop into healthy, responsible adults.

Banega Swasth LGBTQ India program in partnership with The Humsafar Trust aims at impacting lives of more than 1 million LGBTQ people in India. The holistic program will strengthen and bring together an Integrated Network for Sexual Minorities (INFOSEM).

The program will work in partnership to ensure inclusion and mainstreaming of the LGBTQ community in India through strengthening community network and capacity development of the community-based organization (CBOs).

The project will provide capacity-building workshops, training and funding support to conduct activities in their region. To support this project, a range of Durex condoms, lubricants will be provided with a message of safe sex among younger LGBTQ communities.

According to the Department of AIDS Control, Ministry of Health and Family Welfare, Government of India, HIV and AIDS prevalence rates in Manipur and Nagaland are 1.57 and 1.2 per cent respectively and well above the national average of 0.34 per cent. Despite the North Eastern region being less populated, there are close to 100,000 people who live with HIV and AIDS in the eight northeastern states in comparison to other states in India.

The factors responsible for the epidemic are complex and can be contrasting for different regions, restricting the use of a single approach for HIV control nationally. Therefore, continuous monitoring for prevalence and causes of disease at the district level is necessary for making control programs more effective.

Addressing the issue, a group of thought-leading organizations, including RB, ADRA, Love Matters and Itv foundation, have come together and designed a comprehensive curriculum aimed at improving knowledge, awareness and behaviour among children:
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