The aim of this campaign is to reach parents, family and caregivers and bring them up to date with it’s harmful effects.
India has the highest number of childhood pneumonia cases in the world, both in terms of morbidity and mortality. Around 1.5 lakh children lose their life due to pneumonia each year with 30 million new cases reported annually. In children under five years, pneumonia contributes to nearly a sixth (15%) of all deaths in India, with one child dying from pneumonia every four minutes.
Through this campaign, we aim to focus on both urban and rural areas and reach out to the people through multiple mediums including TV, radio, print, digital, social media channels and on-ground initiatives.
Daniel Mazon, Vice Chairman and Managing Director, Philips Indian Subcontinent, said, “The key to preventing pneumonia in children below the age of 5 years is identifying those at risk and educating parents and caregivers on its diagnosis and treatment. Philips is committed to contribute towards the reduction of cases of childhood pneumonia in India through this nationwide awareness campaign.”
