Urban Company partners with Project Baala to boost female hygiene

Urban Company partners with Project Baala to boost female hygiene
Urban Company has partnered with Project Baala to distribute eco-friendly reusable pads among its female partners and raise awareness on menstrual wellness and hygiene. The aim is to target the economically marginalized sections of society who don’t have access to sanitary facilities.

Aimed to ensure every menstruator has access to affordable and sustainable practices, Urban Company is using its distribution channel to get Project Baala’s eco-friendly pads across Delhi NCR for now.

Project Baala has already conducted pan-India virtual workshops to educate and dispel myths and misinformation around menstruation. The feature-rich pads can be reused for up to two years, reducing plastic waste.

Commenting on the pilot project’s launch, Nikhil Shanker, VP - Customer Experience and Partner Experience at Urban Company, said, “We at Urban Company are committed towards the welfare and well-being of our partners. After speaking to Project Baala, we realized a huge gap between understanding menstrual wellness and hygiene and safe, sanitary practices. We are happy to have partnered with Project Baala and take a step towards creating sustainable and long-term impact for our female partners.”

Project Baala’s Outreach Head, Khushali Samriya, said, “For most of us, Urban Company service providers have been the immediate support for all our household services with and without the pandemic. As a menstrual hygiene organization, the least we aim to do is provide a long-term sustainable solution for their period needs. The combination of holistic menstrual awareness and sustainable product dissemination will fill up all knowledge gaps on menstrual health and provide tips on hygiene management, with a gradual non-subscription to myths. This is an extraordinary collaboration for us!”

The project is a part of Urban Company partner welfare initiatives. It comes on the heels of the company’s recent health awareness workshops conducted in collaboration with HCG Hospitals and, more recently, Max Healthcare. While the pilot phase focused on Delhi NCR for the distribution of sanitary kits, awareness workshops were conducted for all female partners across India.

Urban Company focuses extensively on partner livelihood through its skilling programs and other security benefits. All active partners on the UC platform in India are covered under the Group Life and Accidental Insurance cover, in partnership with ACKO. Some of the key aspects covered under the policy are life insurance (INR 6 lakhs), disability cover (INR 6 lakhs), accidental hospitalization (INR 70,000), accidental OPD treatment (INR 10,000) among others. Further, all UC Plus partners in India have access to additional health insurance benefits, which includes up to INR 2 lakh in-hospitalization treatment, room/ICU expenses, OPD, medical equipment and 12 free online doctor consultations in a year.
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