Through this campaign, Mirchi 95 encouraged its listeners to do their bit by purchasing fleece jackets, from their project partner – Decathlon, and donating them for the cause. It also collaborated with the Robin Hood Army who helped execute this project by identifying relevant NGOs and distributing 1,593 jackets across the city of Bengaluru.
While the year 2020 was difficult for all, the ones most affected were the unorganized as well as the economically challenged sector. And the sharp drop in temperatures in the city, only made their situation worse.
Thus, Mirchi 95 embarked on an initiative to support these affected individuals through their flagship Happiness Project. The campaign kick-started on January 13, with some of the city’s most influential radio celebrities like Mirchi Jimmy, Mirchi Sarah, Mirchi Vijji and Mirchi Riddhi spreading the word and encouraging their listeners to partake by logging on to the Decathlon website and purchasing jackets that would be used for the donation drive.
At the end of a successful two-week-long campaign, Mirchi 95 in collaboration with Robin Hood Army reached out to 6 slums like HSR in Gurukul, Koramangala in LR Nagar, Whitefield in Pillekamma Devi Temple, to name a few, distributing warm jackets and spreading smiles.
