The company, in a statement, said the fund will be contributed as part of its corporate social responsibility (CSR) initiative ‘Kar Salaam’ that was started three years ago to salute the soldiers’ spirit of generous contribution and service towards the nation.
Under this initiative, LG Electronics will donate 1 crore to Armed Forces Flag Day Fund (AFFDF) under the Kendriya Sainik Board (KSB) Secretariat, it said.
AFFDF is dedicated towards welfare of war widows, children of martyr’s, war disabled soldiers and ex-servicemen.
Commenting on the initiative, LG Electronics India Managing Director Young Lak Kim said: “Through this initiative, we at LG Electronics pledge to stand in gratitude with the Indian Armed Forces for assuring a fearless and safe life for us, while protecting our borders.
“By contributing to Armed Forces Flag Day fund, we contribute towards the welfare of the dependents of our brave martyrs and their families. This is a small step on behalf of LG Electronics, this Independence Day, saluting the brave armed forces of India.”
KSB Officiating Secretary Captain (IN) Rakesh Shukla said, “We are thankful to brands like LG Electronics for extending this generous support. Every effort counts and we would urge more corporates to come forward and join the cause.”
