Speaking at the Brand Leadership and CSR summit event in New Delhi, Aishwarya Mahajan of Aid-et Action International (AAI)– an NGO working on education — said: “The success of a social sector intervention is based on the benefit to its end-user community and the development of such interventions cannot be done in isolation.”
As a matter of fact, the process of project development needs to embody the concept of the human connect which taps capacities hitherto overlooked by conventional problem-solving approaches, he said.
He also said that incorporating ‘Design Thinking’ to solving a problem is a participatory solution and a key driver for social change in India.
At AAI, two major initiatives namely ‘Initiative for livelihood Education (ILEAD)’ and ‘My Gakidh Village’ in Bhutan are inherently optimistic, constructive, and experiential in addressing the needs of the people.
Also, these programmes have evolved in the years when the term ‘Design Thinking’ was not even coined and there was little awareness regarding it,” he added.
Asserting that the role of CSR is crucial in nation-building, Brand India Founder Nidhi Robbins Simon said it is important for filling crucial gaps in empowering women, children and senior citizens.
“With development taking place at an unprecedented rate, it remains imperative that the former is planned for, and enacted, sustainably in a way that acknowledges our collective role as caretakers of our environment, economy and society for future generations,” he added.
The summit provided an opportunity for all CSR stakeholders to converge on a common platform and share their valuable insights on how organizations are using CSR to integrate economic, environmental and social objectives with their operations and growth.
Over 12 organizations were felicitated at the summit for achieving excellence in CSR. The event was supported by Power grid with Karunya University as the knowledge partner and PR Professionals as a PR partner
