Aviral will focus on strengthening an integrated plastic waste management system. Following the two-year pilot in the two cities, the partnership aims to scale this initiative across partnering cities in India, the Alliance said in a statement.
In recent years, the amount of plastic waste has drastically increased in India. More specifically, this increase is affecting the two cities of Haridwar and Rishikesh, important Hindu pilgrimage and cultural tourism destinations, the Alliance said in a statement.
Speaking about the initiative, the Alliance to End Plastic Waste CEO and President Jacob Duer said the project aims to reduce plastic waste and help improve the livelihoods of communities dependent on the Ganges, India’s lifeline and one of the world’s most important rivers.
As its own name indicates, Aviral, means “continuous” in Hindi, the overall objective is to continue strengthening contribution to the achievement of the Sustainable Development Goals, added Carsten Schmitz-Hoffmann, Director General of GIZ International Services.
This privately financed project contributes to the achievement of the Sustainable Development Goals.
