LG Electronics has been investing in several CSR initiatives to help the community in every possible aspect. Ahead of India's 73rd Republic Day, LG Electronics has pledged to support the chivalry and sacrifice of India's brave soldiers for their unmatched contribution to the nation. The contribution made by LG Electronics will help the dependents of heroic martyrs, veterans and their families.
Commenting on the occasion, Young Lak Kim- MD LG Electronics India, said, "LG Electronics has been operating in India for the past 25 years, and we have always been committed to the welfare of society. Our Kar Salaam initiative underscores this philosophy and is grateful to the brave hearts who have selflessly contributed to the nation. We thank the Kendriya Sainik Board (KSB) for helping us implement this initiative and hope we would be able to bring some positivity and joy to the families of thousands of ex-servicemen of the Defence Forces."
Air Commodore B Ahluwalia, VSM, Secretary KSB, said, "We would like to thank LG Electronics for their continued support and for inspiring others to come forward and contribute to the welfare of those who had dedicated their lives for the nation. The Kar Salaam initiative has, over the years, created a lot of awareness and helped generate funds. We are confident, this year, more people come forward and contribute to the cause that helps us improve the lives of war widows, children of martyr's, war disabled soldiers & Ex-servicemen."
To further support the cause, LG will be conducting a public awareness drive to request and urge people to come forward, show support for the cause and contribute to the Armed Forces Flag Day Fund. LG Electronics will also run a TV, radio, and digital campaign between January 20 and January 31, 2022, to further amplify communication across the masses for the initiative. The awareness campaign will also run at 7,000 retail stores across the country.
