‘Paani Ka Teeka’ project focuses on water, education and job creation.
The music duo are reuniting after the iconic ‘Mile Sur’ anthem. They have garnered the support of musicians like Zakir Hussain, Shankar Mahadevan, Shreya Ghoshal, Shaan, Vishal Dadlani, Harshdeep Kaur, Neha Bhasin, Pankaj Udhas, Salim Merchant, Sivamani, Mame Khan, Rakesh Chaurasia, among others for a campaign on conserving water, an official statement said.
“PaanikaTeeka is a great initiative and a step in the right direction to create long-term sustainable ways of preserving water and promoting water-protecting ecosystems,” said veteran musician Louis Banks.
He said music has the capacity to bridge cultures and create a momentum unlike any other art form, he added.
“The objective of the campaign is to make this project a citizens’ movement and work towards a water-secure India,” said Dilip Moorkoth, Founder PaaniKaTeeka and the Director of IdeaHive Media Pvt Ltd.
PaaniKaTeeka has designed an integrated project, which will work at multiple levels of advocacy and impact at the grassroot level. It is aimed to bring support to over 1000 villages of India as one of its major impact mechanisms, besides working on bringing a behavioural change across the nation.
PaaniKaTeeka has partnered with Watershed Organisation Trust (WOTR) as its knowledge partner, National Environmental Engineering Research Institute (NEERI), Ashoka Trust for Research in Ecology and the Environment (ATREE) and Emergy Enviro (ASINE IIT Bombay Company) as its Advisory and Technical partners who will work closely to make this project into a national movement.
