The campaign, which will end on June 11, was kicked off by the company's Managing Director, President and CEO Atsushi Ogata with a tree-plantation ceremony organised at Future Honda, Bhiwadi (Rajasthan) dealership.
Sharing his thoughts on the occasion, Ogata said Honda aims for a circular society to achieve zero environmental impact by year 2050. In this direction, the company's three key pillars of carbon neutrality, clean energy and resource circulation will enable Honda’s vision to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050.
"Therefore, reinforcing these goals each year through our week-long sensitization campaign, we come together to strengthen our commitment towards conservation of our one & only - Mother Earth," he added.
Takeshi Kobayashi, Director, Sales & Marketing and other senior officials were present at the event.
As part of this campaign, the company will undertake plantation of over 44000 saplings across its dealerships and office premises in India along with other activities.
Also, during the week free of cost PUC check-ups will be conducted in collaboration with Society of Indian Automobile Manufactures (SIAM) for all the customers visiting HMSI authorized dealership network, among other activities.
With an aim to bring a holistic understanding on environment protection, Honda will engage customer groups & personnel at over 6000 dealership network including HMSI associates at all its office locations and manufacturing plants in Manesar (Haryana), Tapukara (Rajasthan) Narsapura (Karnataka) and Vithalapur (Gujarat).
The week-long national campaign is a synergy between UNEP’s 2022 global theme of ‘Only One Earth’ and ‘Honda’s vision to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050.’
To promote a greener cover around their surroundings, customers visiting the dealerships will be gifted free plant saplings as well. Additionally, as part of HMSI’s responsibility to support our business partners in reducing their environmental footprint, the concept of Green Factory, Green Dealer and Green Supplier aims for a Cleaner, Greener and Brighter outlook.
Further instilling awareness to reinforce the campaign’s message during the environment week celebration, dealership personnel will sensitize the customers via awareness dockets for greener practices to all the customers.
