Under this programme, SBI inspires customers to pledge earned ‘Green Reward Points’ to a pool created as ‘YONO SBI Green Fund’ which is managed by SBI Foundation, the bank said in a statement.
The bank through ‘YONO SBI Green Fund’ will initiate environment conservation activities through various programs.
The Fund will be used for planting of trees, constructing of bio-toilets, initiating “Conserve Water Campaign” along with setting up RO Plants in cities facing drinking water crisis, creating awareness about avoidance of single-use plastic among customers and encourage usage of solar energy across the country, it added.
SBI customer will now earn ‘Green Reward points’ through transactions on YONO and they would be given an option to pledge these points to ‘YONO SBI Green Fund’.
Customers earning Rewardz points through non-YONO transaction channels like mobile NS internet banking will be given an option to convert it into ‘Green Reward points’ which on conversion can be pledged to the fund.
All the customers pledging their points to the fund will be awarded a ‘Green e-Certificate’ as a token of appreciation towards their support for this initiative.
SBI, on the other hand, has also committed to converting lapsed ‘Green Reward Points’ of customers by informing them for environment conservation through YONO SBI Green Fund. SBI customers can earn up to 200 Green Reward points on each eligible service provided by the bank.
Speaking about the initiative, SBI Chairman Rajnish Kumar said: “With a pledge to conserve the environment, we invite all our customers to partner with us in promoting sustainability.”
To make this a wide-scale programme, SBI will proactively communicate with its customers through various channels of communication to come forward and pledge Green Reward points for the initiative, the bank added.
