Beyond on size fits all: Industry-specific CSR takes root in India

CSR
In a significant shift from one-size-fits-all approaches, Indian companies are increasingly adopting industry-specific Corporate Social Responsibility (CSR) strategies.

This sector-wise adaptation has emerged as companies recognise that effective social responsibility must address unique industrial challenges while meeting stakeholder expectations.

Leading the charge is the manufacturing sector, where giants like Hindalco and Tata Steel have made environmental sustainability their cornerstone. At its Belagavi plant, Hindalco has implemented zero-liquid discharge systems while supporting 200 local schools. Tata Steel's CSR initiatives in Jharkhand and Odisha have become a blueprint for community development in industrial belts.

The technology sector presents a contrasting picture. While global tech majors like Microsoft operate in India with carbon-neutral commitments, homegrown firms like TCS and Infosys have pioneered digital literacy programmes. TCS' Adult Literacy Programme has reached over 5 lakh beneficiaries across 12 states.

In retail, Future Group and DMart have prioritised sustainable sourcing and waste management. Future Group's skills training programme has empowered over 10,000 youth from underprivileged backgrounds, while DMart focuses on supporting local vendor ecosystems.

The pharmaceutical sector's approach reflects unique healthcare challenges. Dr. Reddy's Foundation works extensively on healthcare accessibility in rural areas, while Cipla Foundation's 'Caring for Life' initiative provides palliative care support across multiple states.

Energy sector players like ONGC and Indian Oil Corporation have embraced renewable energy investments alongside traditional CSR. ONGC's solar chulha initiative has impacted 1,000 households in remote areas, while Indian Oil's Smokeless Village programme has transformed rural cooking practices.

In the food and beverage sector, companies like ITC and Britannia have focused on sustainable agriculture. ITC's e-Choupal initiative has reached 4 million farmers, while Britannia's dairy development programme has enhanced rural livelihoods in Maharashtra and Tamil Nadu.

The banking sector, led by State Bank of India and HDFC Bank, emphasises financial inclusion. SBI's youth skill development programmes have trained over 1 lakh candidates, while HDFC Bank's Sustainable Livelihood Initiative has created 2 million sustainable livelihoods.

Industry experts note that this sectoral approach has enhanced CSR impact.

The success of these targeted initiatives suggests that the future of CSR lies in industry-specific solutions rather than generic approaches. As India pushes towards its sustainable development goals, such tailored strategies may prove crucial in addressing sector-specific challenges while contributing to national development objectives.
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"CSR is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it because it is good for our business."
Niall FitzGerald
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